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How Photography and Video Can Boost Your Brand

It doesn't matter how many words you write about your brand, with text alone not very many people will believe your claims. We are inherently skeptical about most of what we read, this is why images and video are so important to improving your brand. Throughout this post I will use the example of a cycling brand, but the principles apply to just about anything. Let's say this brand has a new road bike out and it promises to make you go faster, climb better, is more comfortable etc. You probably wouldn't believe it unless there was something to back it up? 

A fast way to backup your claims is with photos or video, but how do you show speed, climbing ability, or comfort? 

Although it requires much more time to produce, often it is easier to tell these stories with video. You can show someone going fast, climbing a steep grade, looking comfortable over rough terrain or simply giving a testimonial. 

With a still image it can be a little more difficult to tell these stories.

How do you show speed?

A panning image can be a great way to show speed

Although there is no movement in this image you get the sense that the rider is moving fast. The blurred wheels and scenery are associated with speed.

How do you show your bike climbing better?

A rider ahead of the pack on a short climb

By utilizing a shallow depth of field the focus is kept on the rider that is ahead of the pack on this short climb. This is a great way to show that a rider or bike is climbing better,

 

These are just two examples, but we could go on with other aspects. The key to boosting your brand's credibility is to find a way to tell your story visually.

I would love to help tell your brand's story, feel free to contact me at chris@chrismabey.com to talk about what we can do to tell your story through photography and video.

 

 

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What goes into a photo or video shoot?

Some people might think that I just show up to a shoot, get the shots and deliver them. If only my job were that easy. In reality, a photo or video shoot is much more involved than this. Here are some of the things that go into a shoot when working with Chris Mabey Photography:

  • Initial contact with client to get an idea of what they are looking for
  • Crafting how we will tell the story. How many images it will take, what kind of images, and if we need video.
  • Create a list of essential shots, this shot list will be much more detailed if we are shooting video.
  • Location scout online and in person to determine what shots will happen at each location.
  • Arrange for an assistant if necessary
  • Coordinate shooting schedule with athletes/talent in the shoot.
  • Arrange for an assistant.
  • Write a call sheet of the shooting schedule and distribute it to everyone involved in the shoot.
  • Make an equipment checklist for the shoot
  • Check the weather on the days leading up to the shoot and reschedule if necessary.
  • Confirm schedule with everyone 24 hours in advance

We are almost ready for the actual shoot. On a one day or half day shoot the pre-production time is usually more than the shoot itself. 

Some of the equipment that goes into a typical shoot.

Some of the equipment that goes into a typical shoot.

The night before the shoot:

  • Get all the cameras, lenses, filters, lighting equipment, and sound equipment together.
  • Clean lenses and filters
  • Charge batteries
  • Format memory cards
  • Pack the gear into bags

Finally the day of the shoot:

  • Double check equipment list
  • Check directions and weather
  • Review the goals of the shoot and the shot list
  • Make sure to get to the shoot location early with my assistant

Now its time to make some awesome content shooting stills and video.

After the shoot:

  • Download all the memory cards
  • Backup all the content
  • For a photo shoot:
    • Catalog and keyword all photos
    • Cull the photos down to the "keepers"
    • Make preliminary edits
    • Send proofs to the client so they can select which photos they want to license
    • Make final edits on the proofs
    • Deliver images to the client
  • For video:
    • Organize all the content within the project
    • Cut the interview or voice-over content together
    • Make preliminary cut of the video and send it to the client for approval
    • Work on any changes the client wants
    • Apply any transitions or additional titles
    • Adjust audio levels
    • Send this more final cut to the client for approval before the final color grade
    • Once the client gives approval the video will be color graded to give it that polished look.
    • Deliver final video to the client in the desired format

The whole reason I go through such a detailed process is to ensure that whoever it is I work with gets amazing visuals from my shoots.

 

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